DON'T COMPROMISE

SAY YES TO BEAUTIFUL AND ENERGY EFFICIENT WINDOW SILLS

Getting External Insulation Fitted? Compromise No More, Use Our Energy Efficient, Beautiful Traditional Style Passive Sill

Our Oversills Eliminate Cold Bridging and Conform to EU Building Regulations

Our oversills are manufactured from ultra-high density polystyrene and coated with our unique polymer stone resin to give the look and feel of traditional sills. 

Our oversills are lighter and much easier to install than aluminium / PVC sills. Manual handling risks are greatly reduced and very easily repaired if damaged.

But no one wants to read that much text! If that's something you're worried about with a sales page like this, keep in mind that the closer someone gets to making a purchase decision, the more likely they are to hunt for specific information. Your most valuable prospects are more likely to leave when there's not enough information than if there's too much

By the way: short paragraphs and highlight boxes like the one above are a great way to keep the text light and easy to read. Don't overwhelm your visitors with a "wall of text".

Use Sub-Headings Like this One Frequently. This Makes Your Page "Skim-Friendly".

Some of your visitors will be readers and others will be scanners. The readers will start at the top and read every. single. word. until they reach the end of the page (or until they can't wait any longer and decide to buy). The scanners, on the other hand, will skip about looking for things that catch their attention.

Keep in mind: the scanners want to be convinced just as much as the readers do, they are just looking for information in a different way.

What you're reading right now a text block consisting of a heading and a section of text. Break up all of your content into blocks like this to make everything easier to read, easier to understand and easier to navigate. You'll also notice that none of the paragraphs here are more than 4-5 lines high (on a large screen, anyway. Yes - this page is fully mobile responsive).

Don't Jump to the Sale too Quickly: Long Form is All About Building Rapport

This dark background is another way to create visual variety on your page and keep it interesting. If you use a dark background with light text, keep it short. Light text on a dark background is harder on the eyes than dark text on a light background.

The Simple Storytelling Rule for Sales: Convince First, Sell Second!

Remember that long form sales pages are about relating to your reader. Don't jump right in and start talking about your product.

Instead, tell a story. Write about how things feel. Write about problems, frustrations, experiences, triumphs. Think about a movie or TV series - it's all about the characters and how much you care about them. And you only care about them if you can relate to them.

​Trying to sell too soon is the most commonly made mistake - not only on long form sales pages. Even if your page is short and visual, without relating to your customer, you can't make sales.

Also remember that what you're looking at is only a template. Maybe you want to spend more time on the story. Maybe you want to add several more headline + text blocks, to really elaborate and evoke emotions. With Thrive, you can easily do so (just duplicate some of the existing blocks). Let the template inspire you, but don't let it limit you.

Using Image Sections to Add a Visual Element

Below is an example of a simple image section: use images or icons to illustrate a point you're making. This can assist in your story telling or be used to showcase features (although only if you use it further down the page, after the product reveal).

Keep it simple. You can use the icon feature in Content Builder for the images.

Don't over-explain in these text sections below each individual image.

Let the images do the talking. If something needs more explaining, add a text block below.

In this Text Block, Start Transitioning to the Solution You're Offering...

You've set the scene. You've captured your visitors' attention. You've related to them and told them everything they need to know to truly understand what your product is about. Now it's time to start introducing them to the product.

Keep one thing in mind: your product is the solution. At first, don't talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise... you will not be pushing product, you'll be doing everyone a favor.

Here is a Smaller Sub-Heading for Extra Emphasis

Try mixing paragraphs with sub-headings of two different sizes (H2 and H3). You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story.

Ever notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.

Similarly, you can use subtle text highlights, text boxes, short paragraphs, sub-headings and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.​

What People Are Saying About Our Solution

John Doe UI/UX Designer

“Social proof comes with customer testimonials.”

Really good company to deal with, Patrick and the guys have great knowledge and understanding of cold bridging and how best to deal with it.

We have used their products on multiple jobs and have found them to be excellent to deal with.

Thomas Woods
Cosihomes

“Here's what the perfect testimonial looks 

We've used Passive Sills on several projects and we have found the product to be a perfect fit for our needs.

Paul Doran
Pat Doran Construction
John Doe UI/UX Designer
John Doe UI/UX Designer

“Can you ever have too many testimonials?”

Excellent product, great company to deal with, very helpful advice.

Gregory Brady
- Job Title or Role

Passive Sills Oversill

  • Traditional appearance.
  • Ultra light - no manual handling issues
  • Eliminates cold bridging.
  • Fast and easy to install, Easy to modify and cut on site.
  • Available in granite or sandstone.

Aluminium / PVC Sills

  • Aluminium sills don't sit well with traditional style UK homes.
  • Aluminium sills are not easily repaired
  • Aluminium sills can be difficult to install and cut on site.
  • Aluminium sills can be very noisy in rain.

Here's a "What You Get" Section (Plus the Second Call to Purchase)

  • Vivamus sit amet lacus eu odio lacinia efficitur venenatis quis tellus. Ut eget
  • Sed egestas diam vel iaculis dapibus.
  • Fusce tortor lorem, fringilla et tortor
  • Pellentesque non facilisis purus, id
  • Facilisis purus, id lorem ipsum ultrices
  • Ultrices erat nubia nostra himenaeos.